{"id":404,"date":"2024-02-23T09:53:58","date_gmt":"2024-02-23T09:53:58","guid":{"rendered":"https:\/\/patrickstormly.dk\/?page_id=404"},"modified":"2024-09-16T19:36:24","modified_gmt":"2024-09-16T19:36:24","slug":"sportway-aps","status":"publish","type":"page","link":"http:\/\/patrickstormly.dk\/?page_id=404","title":{"rendered":"Sportway.aps"},"content":{"rendered":"

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Det store gennenbrud p\u00e5 danskh\u00e5ndbold.tv<\/h2>\n

For at finde ud af hvorfor vi ikke solgte flere abonnenter til et \u00e5benlyst stort marked, startede jeg med at lave en analyse af vores brugere og produkt. Tidligere havde tesen v\u00e6ret, at forbrugeren af vores produkt var for\u00e6ldre der gerne ville se deres b\u00f8rn spille h\u00e5ndbold. Det blev dog hurtigt tydeligt, at det i h\u00f8jere grad var unge der godt kunne lide at se hinanden og dyrke h\u00e5ndboldmilj\u00f8et. Derfor gik jeg igang med at skabe et univers i \u00f8jenh\u00f8jde med forbrugeren. Tidligere havde marketingen p\u00e5 produktet v\u00e6ret b\u00e5ret af store tilbud og kampagner pr\u00e6get af \u00e5rstid el. lign. Heg valgte i stedet at bygge et community op, der i h\u00f8j grad handlede om storytelling, profileringer, k\u00e5ringer og selvf\u00f8lgelig klip og highligts fra vores streamingside. De st\u00f8rste begivenheder promoverede jeg gennem paid-annoncer i omr\u00e5derne omkring udeholdet der spillede.\u00a0 Her taler vi sm\u00e5penge, maks 500kr pr kamp. Vores Instagram-side gav hurtigt genlyd, og stille og roligt begyndte vores brugere selv at kontakte os med historier og gode pr\u00e6stationer. Vi fik mellem 5 og 20 delinger p\u00e5 vores indhold, og nogle posts ramte over 500 organiske likes.\u00a0\u00a0<\/p>\n

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For nogle spillere der var g\u00e5et under raderen hos de st\u00f8rste klubber, blev vores side ogs\u00e5 et springbr\u00e6t til en proffesionel kontrakt. For s\u00e6sonen 24\/25 skal vi s\u00f8rger for at endnu flere spillere f\u00e5r udlevet deres dr\u00f8m. Jeg har s\u00f8rget for at r\u00e6kke ud til de st\u00f8rste klubber i Skandinavien og Tyskland. Flere af disse klubber f\u00f8lger os nu, hvilket giver endnu mere benzin p\u00e5 marketingsvognen. Den subtile og purpose-drevet marketing virker, n\u00e5r man dyrker heltene, op- og nedturene og de store fort\u00e6llinger fra sportens verden.<\/p>\n

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Stats p\u00e5 perioden 1. februar til 5. maj (s\u00e6sonafslutning)<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.4.6″][et_pb_column type=”1_3″ _builder_version=”4.4.6″][et_pb_circle_counter title=”Flere betalene abonnenter p\u00e5 4 m\u00e5neder.” number=”81″ _builder_version=”4.4.6″][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.6″][et_pb_circle_counter title=”F\u00f8lgere p\u00e5 Instagram ” number=”3050″ percent_sign=”off” _builder_version=”4.4.6″][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.6″][et_pb_circle_counter title=”Gange n\u00e6vnt hos store mediehuse, heriblandt tv2sport” number=”4″ percent_sign=”off” _builder_version=”4.4.6″ background_color=”rgba(0,0,0,0)” link_option_url=”https:\/\/sport.tv2.dk\/haandbold\/2024-03-26-modig-amatoer-laver-flabet-scoring-paa-gog-maalmand” link_option_url_new_window=”on” hover_enabled=”0″][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.4.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″] Det store gennenbrud p\u00e5 danskh\u00e5ndbold.tv For at finde ud af hvorfor vi ikke solgte flere abonnenter til et \u00e5benlyst stort marked, startede jeg med at lave en analyse af vores brugere og produkt. Tidligere havde tesen v\u00e6ret, at forbrugeren […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yoast_head":"\nSportway.aps - Patrick Stormly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/patrickstormly.dk\/?page_id=404\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportway.aps - Patrick Stormly\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.4.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″] Det store gennenbrud p\u00e5 danskh\u00e5ndbold.tv For at finde ud af hvorfor vi ikke solgte flere abonnenter til et \u00e5benlyst stort marked, startede jeg med at lave en analyse af vores brugere og produkt. Tidligere havde tesen v\u00e6ret, at forbrugeren […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/patrickstormly.dk\/?page_id=404\" \/>\n<meta property=\"og:site_name\" content=\"Patrick Stormly\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T19:36:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/patrickstormly.dk\/?page_id=404\",\"url\":\"https:\/\/patrickstormly.dk\/?page_id=404\",\"name\":\"Sportway.aps - Patrick Stormly\",\"isPartOf\":{\"@id\":\"http:\/\/patrickstormly.dk\/#website\"},\"datePublished\":\"2024-02-23T09:53:58+00:00\",\"dateModified\":\"2024-09-16T19:36:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/patrickstormly.dk\/?page_id=404#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/patrickstormly.dk\/?page_id=404\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/patrickstormly.dk\/?page_id=404#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"http:\/\/patrickstormly.dk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sportway.aps\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/patrickstormly.dk\/#website\",\"url\":\"http:\/\/patrickstormly.dk\/\",\"name\":\"Patrick Stormly\",\"description\":\"Portfolio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/patrickstormly.dk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"da-DK\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sportway.aps - Patrick Stormly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/patrickstormly.dk\/?page_id=404","og_locale":"da_DK","og_type":"article","og_title":"Sportway.aps - Patrick Stormly","og_description":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.4.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″] Det store gennenbrud p\u00e5 danskh\u00e5ndbold.tv For at finde ud af hvorfor vi ikke solgte flere abonnenter til et \u00e5benlyst stort marked, startede jeg med at lave en analyse af vores brugere og produkt. 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