{"id":450,"date":"2026-07-06T11:05:43","date_gmt":"2026-07-06T11:05:43","guid":{"rendered":"https:\/\/patrickstormly.dk\/?page_id=450"},"modified":"2026-07-06T11:08:17","modified_gmt":"2026-07-06T11:08:17","slug":"ungdommens-roede-kors","status":"publish","type":"page","link":"http:\/\/patrickstormly.dk\/?page_id=450","title":{"rendered":"Ungdommens R\u00f8de Kors"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.4.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″]<\/p>\n

Fundraisingkampagner m\u00e5lrettet 60+ p\u00e5 Facebook<\/strong><\/h2>\n

Vi startede med at blive klogere p\u00e5 vores m\u00e5lgruppe ved at kombinere et survey med data fra Meta, som vi ikke tidligere havde brugt aktivt i vores strategi. Den indsigt lagde grunden til et framework, vi identificerede som effektivt over for m\u00e5lgruppen 60+, prim\u00e6rt p\u00e5 Facebook.<\/p>\n

Med det framework som udgangspunkt udviklede og eksekverede jeg fundraisingkampagner, hvor vores frivillige fortalte \u00e6gte historier fra deres m\u00f8der med udsatte b\u00f8rn. Det viste sig at give kampagner, der performede n\u00e6sten p\u00e5 niveau med kampagner, der direkte viste udsatte b\u00f8rn.<\/p>\n

Et konkret resultat af arbejdet var en julekampagne, der i l\u00f8bet af de f\u00f8rste to uger skabte nye faste bidragydere til en pris p\u00e5 100 kr. pr. styk \u2013 markant under den normale pris p\u00e5 300-500 kr. pr. ny bidragyder.<\/p>\n

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For nogle spillere der var g\u00e5et under raderen hos de st\u00f8rste klubber, blev vores side ogs\u00e5 et springbr\u00e6t til en proffesionel kontrakt. For s\u00e6sonen 24\/25 skal vi s\u00f8rger for at endnu flere spillere f\u00e5r udlevet deres dr\u00f8m. Jeg har s\u00f8rget for at r\u00e6kke ud til de st\u00f8rste klubber i Skandinavien og Tyskland. Flere af disse klubber f\u00f8lger os nu, hvilket giver endnu mere benzin p\u00e5 marketingsvognen. Den subtile og purpose-drevet marketing virker, n\u00e5r man dyrker heltene, op- og nedturene og de store fort\u00e6llinger fra sportens verden.<\/p>\n

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Stats p\u00e5 perioden 1. februar til 5. maj (s\u00e6sonafslutning)<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.4.6″][et_pb_column type=”1_3″ _builder_version=”4.4.6″][et_pb_circle_counter title=”Flere betalene abonnenter p\u00e5 4 m\u00e5neder.” number=”81″ _builder_version=”4.4.6″][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.6″][et_pb_circle_counter title=”F\u00f8lgere p\u00e5 Instagram ” number=”3050″ percent_sign=”off” _builder_version=”4.4.6″][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.6″][et_pb_circle_counter title=”Gange n\u00e6vnt hos store mediehuse, heriblandt tv2sport” number=”4″ percent_sign=”off” _builder_version=”4.4.6″ background_color=”rgba(0,0,0,0)” link_option_url=”https:\/\/sport.tv2.dk\/haandbold\/2024-03-26-modig-amatoer-laver-flabet-scoring-paa-gog-maalmand” link_option_url_new_window=”on”][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.4.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″] Fundraisingkampagner m\u00e5lrettet 60+ p\u00e5 Facebook Vi startede med at blive klogere p\u00e5 vores m\u00e5lgruppe ved at kombinere et survey med data fra Meta, som vi ikke tidligere havde brugt aktivt i vores strategi. Den indsigt lagde grunden til et […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

Fundraisingkampagner m\u00e5lrettet 60+ p\u00e5 Facebook<\/strong><\/p>\n\n\n\n

Vi startede med at blive klogere p\u00e5 vores m\u00e5lgruppe ved at kombinere et survey med data fra Meta, som vi ikke tidligere havde brugt aktivt i vores strategi. Den indsigt lagde grunden til et framework, vi identificerede som effektivt over for m\u00e5lgruppen 60+, prim\u00e6rt p\u00e5 Facebook.<\/p>\n\n\n\n

Med det framework som udgangspunkt udviklede og eksekverede jeg fundraisingkampagner, hvor vores frivillige fortalte \u00e6gte historier fra deres m\u00f8der med udsatte b\u00f8rn. Det viste sig at give kampagner, der performede n\u00e6sten p\u00e5 niveau med kampagner, der direkte viste udsatte b\u00f8rn.<\/p>\n\n\n\n

Et konkret resultat af arbejdet var en julekampagne, der i l\u00f8bet af de f\u00f8rste to uger skabte nye faste bidragydere til en pris p\u00e5 100 kr. pr. styk \u2013 markant under den normale pris p\u00e5 300-500 kr. pr. ny bidragyder.<\/p>\n","_et_gb_content_width":"","footnotes":""},"yoast_head":"\nUngdommens R\u00f8de Kors - Patrick Stormly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/patrickstormly.dk\/?page_id=450\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ungdommens R\u00f8de Kors - Patrick Stormly\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.4.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″] Fundraisingkampagner m\u00e5lrettet 60+ p\u00e5 Facebook Vi startede med at blive klogere p\u00e5 vores m\u00e5lgruppe ved at kombinere et survey med data fra Meta, som vi ikke tidligere havde brugt aktivt i vores strategi. Den indsigt lagde grunden til et […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/patrickstormly.dk\/?page_id=450\" \/>\n<meta property=\"og:site_name\" content=\"Patrick Stormly\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T11:08:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/patrickstormly.dk\/?page_id=450\",\"url\":\"http:\/\/patrickstormly.dk\/?page_id=450\",\"name\":\"Ungdommens R\u00f8de Kors - Patrick Stormly\",\"isPartOf\":{\"@id\":\"http:\/\/patrickstormly.dk\/#website\"},\"datePublished\":\"2026-07-06T11:05:43+00:00\",\"dateModified\":\"2026-07-06T11:08:17+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/patrickstormly.dk\/?page_id=450#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/patrickstormly.dk\/?page_id=450\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/patrickstormly.dk\/?page_id=450#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"http:\/\/patrickstormly.dk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ungdommens R\u00f8de Kors\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/patrickstormly.dk\/#website\",\"url\":\"http:\/\/patrickstormly.dk\/\",\"name\":\"Patrick Stormly\",\"description\":\"Portfolio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/patrickstormly.dk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"da-DK\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ungdommens R\u00f8de Kors - Patrick Stormly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/patrickstormly.dk\/?page_id=450","og_locale":"da_DK","og_type":"article","og_title":"Ungdommens R\u00f8de Kors - Patrick Stormly","og_description":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.4.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″] Fundraisingkampagner m\u00e5lrettet 60+ p\u00e5 Facebook Vi startede med at blive klogere p\u00e5 vores m\u00e5lgruppe ved at kombinere et survey med data fra Meta, som vi ikke tidligere havde brugt aktivt i vores strategi. 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